Dear Mr. or Mrs. Weight Loss Product Pusher,
The fact that I am writing a blog post that is addressing you personally shows that I need to have a few words with you—several hundreds of words actually.
Who am I and what concern do I have with you, you ask? Quite frankly, I'm a former fattie. At 5-feet-2-inches tall and weighing 181 pounds, I was classified as obese by medical standards—a classification that your industry says it's after. "End the Trend" is the motto, right?
While I was fighting my own very personal battle of the bulge, I spent a TON of money on your industry's fitness programs and nutritional supplements. Currently in my DVD collection are Taebo, Turbo Jam, Turbo Fire, Slim in 6, P90X, and T25. I've also used Xyngular, Nutrisystem, Weight Watchers, Innutra, ViSalus, Shakeology, and countless others. Sadly, none of it solved my problem; they didn't "End the Trend" for me.
There's one huge glaring fault with your product and campaign: It's focusing on the wrong problem. Maybe if we stop pushing fitness programs and weight loss supplements down the throats of overweight people, we can implement a true, permanent solution. You do care about helping find a lasting solution, right?...